Masterclass 1: Lesson 5 of 5
Metapurse’s $69M stage display
When a silent spotlight falls upon your brand and the world awaits a speech, how do you capitalize on that moment and be remembered forever?
That was the challenge facing Metapurse, a Singapore-based NFT art collective and crypto fund. They’d been studiously collecting and promoting non-fungible artwork for half a decade when they purchased one piece for an astonishing $69M—from the artist Beeple.
The world’s attention turned to them, and they capitalized on it with an event to bring artists, fans, and investors together to celebrate art, technology, and music.
Brought to you by our team of experts
Want to get this course in your inbox?
Planning took seven months and gathered thousands of people—plus over 100 NFT artists—to view works on 50 big screens over four floors. As a celebration of such a new digital form, we knew it needed an iconic name and for the entire aesthetic to feel web3-native, down to the tickets which were of course NFTs.
The aesthetic was neon, futuristic, and a faithful mix of raver culture meets video games, meets retro-apocalyptica. And at every turn, it featured the community’s art.
How do you get everyone raving about your event? Feature works for the community—put their art on the walls.
Love this Metaverse and Eventique collaboration on Dreamverse in #NYC.
The most anticipated piece of art? The $69M piece itself, Everydays—The First 5,000 Days, so named because the artist created a picture every day for 14 years and crafted it into a collage that critics have compared to Hieronymus Bosch and comic art. The night culminated in that epic reveal, which no one had yet viewed on one screen.
What inspiration might you draw from this?
One of the most powerful moments a digital company can make is a physical event.
Aim to gather your community—when events are an act of service and people can feel it.
Cross-pollinate communities—bring art, but also artists, DJs, and technologists.
Celebrate your community by showing off their hard work.
Save a big headline reveal for the end, and don’t tell people how it will go down.
That’s it!
