How do you bring something digital to life physically to deliver a jolt of joy?

That was our challenge in helping Monday.com plan their signature conference, which is always a vibrant forum full of customers learning from customers. And these companies are unusually creative, by the way. We’re talking Oatly, SiriusXM, Experian, the Australian Ballet, and other brands that tend toward the forefront of brand, design, and innovation. 

Get a sense for it in the video below.

The first step was selecting the right combinations of vibrant colors, sprinkling abundant hardware kiosks so people could try the product, and positioning airwall cutouts that people could step through, to give the sense the space was friendly and explorable.

For the main stage, it was a lights-down movie-theater vibe to keep everyone at attention—and speaker coaching to ensure nobody’s nerves kept those messages from being as bold as the brand forms. (Most speakers do much better when the scriptwriter is there to talk them through how it should sound.)

How do you bring a sustainability message home on a Hudson-bay pier without trucking in a forest of trees? Let everyone explore a virtual reality world where all those saved trees tower in a virtually limitless expanse.

And no event is complete without partner booths and demo stations where people get that rare experience of getting to look over someone’s shoulder as they show how the software saves time.

That wasn’t all. We created one-on-one pods for meetings, vendor booths for the restless, food trucks for the snacky, and podcast booths for impromptu interviews. All throughout, we placed multitudinous big screens that made Monday.com’s super creative customers the day’s heroes.