Philosophy approached Eventique to produce an immersive brand re-activation experience aimed at engaging with key media and influencers about the company’s newly-refined vision. The skincare and beauty brand wanted to host a series of open-house sessions during which guests would visit various rooms, each hosting an interactive and personalized activation to showcase new and existing products.

Eventique transformed a New York City townhouse into the stunning “house of philosophy,” where four floors distinctively told the story of philosophy’s values and visions. Identified by the warm color palette of the product collection, each room invited visitors to engage with the brand through a multitude of installations, from educational hands-on demonstrations to serene Instagram-primed photo moments, including a desert cactus garden, towering ice sculptures, majestic dream bed, infinity tunnel and more.