After a decade of producing The Humane Society of the United States’ annual fundraising galas, Eventique and its longtime client faced a new challenge: how to raise much-needed awareness about ending animal cruelty and asking prospective donors for support during a global pandemic.
With a collaboration established between HSUS and Sidewalk Angels Foundation, Rob and Marisol Thomas came on board as event participants. From that point on, Eventique concepted and produced a telethon-like show, consisting of live engagement with pre-recorded segments to air on Facebook Live, YouTube, the HSUS site, and Twitch to more than 100,000+ viewers.
